Able C&C Collaborates with Chinese Distributor Lily & Beauty

Alibaba Becomes Major Shareholder

Dujua, Head of Able C&C China Branch (right in the photo), and Huang Tao, Chairman of Lily & Beauty, are taking a commemorative photo after signing a cooperation agreement.

[Asia Economy Reporter Yujin Cho] Able C&C announced on the 13th that it has signed a cooperation agreement with Lily & Beauty, the largest cosmetics distributor in China, regarding the distribution and sales of Missha.

The agreement was recently signed in Shanghai, China, with Able C&C's China branch manager Du Jua and Lily & Beauty's chairman Huang Tao in attendance.

Lily & Beauty is the largest cosmetics distributor in China, with Alibaba as a major shareholder. It manages overall cosmetics distribution tasks including e-commerce, wholesale and retail sales, and brand marketing. In particular, it specializes in managing entry and sales on Tmall, Alibaba's corporate online mall.

Du Jua, China branch manager of Able C&C, said, "Competition in the Chinese cosmetics market is becoming increasingly fierce due to the growth of domestic brands," adding, "This agreement will significantly strengthen Able C&C Missha's distribution power within China."

Able C&C and Lily & Beauty will collaborate for the first time at the Guanggun Festival, China's largest sales event, held on the 11th of next month.

Im Junwon, head of overseas sales at Able C&C, stated, "Together with Lily & Beauty, we plan to actively market the 'Missha M Perfect Cover BB Cream,' famous as Hongbibi in China," and added, "As this is our first collaboration, we expect good results."

Meanwhile, Able C&C currently operates over 32,000 sales outlets in 50 countries worldwide. In China, products are sold through more than 3,200 offline stores as well as online malls such as Tmall and Watsons.

This content was produced with the assistance of AI translation services.