CJ ENM O Shopping Division Launches Winter New Product 'Cerutti 1881 Femme'
[Asia Economy Reporter Seungjin Lee] CJ ENM O Shopping division's women's suit authentic brand ‘Cerutti 1881 Femme’ will launch its winter new products on CJ O Shopping broadcast on the 14th. 'Cerutti 1881 Femme' is a women's clothing line operated domestically by CJ ENM O Shopping division under a license agreement with the famous French tailoring house ‘Cerutti 1881’.
While faithfully continuing the unique suit sensibility of the French brand, it also presents premium fashion products suitable for the body shape and style of domestic consumers. At the launch broadcast in August, check jackets sold out, receiving a good response from consumers.
CJ ENM O Shopping division will broadcast its first products of this winter, winter suits and herringbone coats, for 60 minutes starting at 7:35 PM on the 14th. The winter suit uses wool fiber, the optimal material for the winter season, to enhance warmth, and applies a high-density woven melange fabric with adjusted fabric saturation to emphasize urban sophistication. The herringbone silk coat uses the ‘intermingling’ technique of spun yarn and polyester to increase elasticity and maximize flexibility.
On the 21st at 7:35 PM, a one-piece style coat will be introduced. The design concept is a modern reinterpretation of elegant and glamorous inspiration. The collar width is widened to maximize classic style, and the waist is made slim to add elegance as if wearing a dress. To compensate for the heaviness of wool material, the fabric is blended with wool and nylon to improve warmth and breathability, and the firm texture allows the coat to express both style and femininity on its own.
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On the 29th, a new Cerutti classic coat will be introduced. For newly launched products, customers can also enjoy a 10% discount when purchasing by pre-order before the broadcast.
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