CJ Foodville Expands Service Area for Delivery-Only Brand 'VIPS YUM Delivery'

[Asia Economy Reporter Choi Saeng-hye] Vips is expanding the delivery-only brand ‘Vips Yam Delivery’ service area to strengthen its delivery service.

CJ Foodville announced on the 13th that it has expanded the Vips Yam Delivery service, which was introduced in the Seocho and Gangnam areas, to nine districts in Seoul (Gangnam, Gangdong, Gangseo, Dongjak, Mapo, Seodaemun, Seocho, Seongbuk, Songpa) and parts of the metropolitan area (Gyeyang in Incheon and East Ilsan). Vips plans to continuously expand its service area focusing on commercial districts with high demand for special meals such as family dining and office gatherings.

Launched in August, Vips Yam Delivery is a premium delivery service brand optimized for delivery so that customers can easily enjoy Vips menu anytime and anywhere. It is available through delivery platforms such as Baedal Minjok, Yogiyo, Coupang Eats, as well as store phone orders.

Recently, with the home-cation and home party trends, the shift from dining out to eating at home is rapidly spreading. As demand for special meals enjoyed at restaurants, rather than simple daily meal deliveries, has greatly increased, Vips Yam Delivery is also gaining popularity. Signature Vips menu items such as steak, salad, and pasta are provided in stylish, eco-friendly delivery-only packaging, creating a more special dining atmosphere. Additionally, the mini grill goods ‘Yam Grill,’ which allows customers to enjoy the sizzling of a grill not only at home but also during camping or picnics, have been very well received. Customer satisfaction is high, maintaining a rating of over 4.8 points on delivery platforms like Baedal Minjok.

A CJ Foodville official said, “As the delivery market rapidly grows, customers’ purposes for using delivery are also diversifying,” adding, “Vips Yam Delivery, which is popular for creating a restaurant atmosphere anytime and anywhere, will continue to expand gradually based on customer and commercial district analysis.”

This content was produced with the assistance of AI translation services.