Honam University-Startup Incubation Center Collaborate on Support Measures for Local Small Business Owners

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Honam University (President Park Sangcheol) and the Startup Incubation Center put their heads together to discuss support measures for local small business owners struggling due to COVID-19.

The Department of Entrepreneurship at Honam University Graduate School of Social Convergence recently held a "Marketing Strategy Seminar for Overcoming COVID-19 for Small Business Owners" with the Startup Incubation Center, the university announced on the 12th.

Jang Seokju, head professor of the Department of Entrepreneurship, said, "We hope to gather the expertise and wisdom of the entrepreneurship students to establish systematic support measures and implementation to help small business owners overcome management difficulties."

Representatives of three small businesses who attended, including Cheongchundang Kkwabaegi Bonchon Branch, Wonderfly (sandwiches), and Siaru (rice cakes), also requested assistance with store operation challenges, online promotion, and establishing a franchise headquarters.

In response, Kim Woojo, president of the student association, proposed providing big data that can offer insights into commercial district analysis; Park Jisoo suggested leveraging design capabilities to support CI and BI; and Moon Jupil proposed matching customized support projects suitable for small business owners.

Professors Park Seonkyung and Jeong Seonri of the Department of Entrepreneurship, who hosted the seminar, said, "We were surprised by the active participation and passionate discussions of the attendees," adding, "We will carefully organize the contents from the seminar and continue efforts to provide practical help to small business owners."

The Department of Entrepreneurship at Honam University Graduate School of Social Convergence is a master's program newly established this year, aiming to cultivate entrepreneurship experts with both professionalism and practicality.

This content was produced with the assistance of AI translation services.