Samsung Electronics Supplies Smart Signage to McDonald's

A Samsung Electronics model is introducing the Samsung Smart Signage installed at the McDonald's Goyang Samsong DT branch located in Goyang-si, Gyeonggi-do.

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 12th that it has supplied smart signage to the McDonald's Goyang Samsong DT (Drive Thru) branch located in Goyang, Gyeonggi Province, establishing an eco-friendly digital store without paper menus.

Samsung Smart Signage is a display product that delivers videos and information using digital technology. Customers visiting McDonald's can check various information such as food menus, advertisements, and discount events through Samsung Smart Signage.

At the drive-thru lane of McDonald's Goyang Samsong DT branch, smart outdoor signage was installed, allowing customers to check the menu and place orders while seated in their cars. A total of eight displays were supplied, including double-sided semi-outdoor signage installed on the store's showcase, which can be used on both front and back sides of the display.

A Samsung Electronics model is introducing the Samsung Smart Signage installed at the McDonald's Goyang Samsong DT branch located in Goyang-si, Gyeonggi-do.

Samsung Electronics has been supplying smart signage for digital menu boards inside McDonald's stores since 2011, and emphasized that the Goyang Samsong DT branch is significant as the first case to digitalize not only the in-store menus but also the drive-thru lane menu boards.

Samsung Smart Signage enables efficient store operation by improving the visibility of in-store menus and advertisements, reducing printing replacement costs, and shortening order times.

Additionally, Samsung Electronics provided MagicINFO, a total solution program that allows administrators to easily manage menu content remotely in real time for all McDonald's branches in Korea.

Samsung Electronics plans to continue supplying smart signage to newly opened McDonald's drive-thru stores in the future.

Hah Hye-seung, Executive Vice President of Samsung Electronics' Visual Display Business Division, said, "The global trend of creating eco-friendly commercial spaces is spreading, and smart signage is gaining attention as a solution to replace analog billboards that continuously produce paper and plastic waste. We will continue to introduce differentiated products and solutions tailored to various customers and markets."

This content was produced with the assistance of AI translation services.