Starbucks Releases Two Hwangudan MD Items to Commemorate the 'Proclamation Day of the Korean Empire'

[Asia Economy Reporter Choi Saeng-hye] Starbucks Coffee Korea announced on the 12th that it will release a total of two types of Hwangudan tumblers and mugs to commemorate the proclamation day of the Korean Empire and to spread the historical and cultural heritage value of Hwangudan.

The proclamation day of the Korean Empire is October 12, 1897, when Emperor Gojong declared the Korean Empire at Hwangudan and ascended the throne as emperor. Hwangudan is a historic cultural heritage site designated as National Historic Site No. 157, where Emperor Gojong changed the country's name from Joseon to the Korean Empire, offered sacrifices to heaven, and held the emperor's enthronement ceremony.

In June, Starbucks signed a donation agreement for the cultural heritage preservation fund while holding the opening ceremony of the Hwangudan store and a cultural heritage protection sponsorship event with the Cultural Heritage Administration and the Cultural Heritage National Trust. As part of the agreement, Starbucks plans to donate a total of 50 million KRW to the Cultural Heritage National Trust by raising funds for modern cultural heritage protection through the sales proceeds of Hwangudan tumblers and mugs.

The newly released Hwangudan tumblers and mugs feature designs that express the historical background and spirit of Hwangudan. The product colors were inspired by the deep apricot color of red bricks widely used in Korean modern and contemporary architecture, and the plum blossom design reproduces the plum blossom painting engraved on the interior wall of Hwangudan’s Hwanggungwoo, aiming to capture the warm spring day of the Korean Empire when plum blossoms were in full bloom.

The Hwangudan tumblers and mugs commemorating the proclamation day of the Korean Empire are available for purchase at the Starbucks Hwangudan store located in Sogong-dong, Jung-gu, Seoul. Opened in June in Sogong-dong, Jung-gu, the Hwangudan store features an interior themed around major elements of our cultural heritage architecture such as Hwangudan and Hwanggungwoo, allowing customers to experience and connect with our cultural heritage in a friendly way.

This content was produced with the assistance of AI translation services.