Gwangju City and Korea Photonics Industry Promotion Association Hold 'International Photonics Convergence Industry Exhibition' Online
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City and the Korea Photonics Industry Promotion Association announced on the 11th that the ‘International Photonics Convergence Industry Exhibition’ will be abruptly converted into a non-face-to-face online video export consultation from the 19th to the 27th of next month.
The ‘International Photonics Convergence Industry Exhibition’ has been held 18 times until last year, operating programs such as the Photonics Convergence Industry Roadshow (export consultation), export consultations inviting overseas buyers, and seminars, achieving an average annual participation of 150 companies, 11,196 visitors, and export consultation amounts of 214.1 billion KRW, enhancing its status as an international photonics convergence industry city.
Due to the prolonged COVID-19 pandemic making it practically difficult to hold face-to-face exhibitions, this year’s Photonics Convergence Industry Roadshow and seminars will not be held, and instead, a non-face-to-face online video export consultation will be held to actively support local startup and small and medium-sized enterprises facing many difficulties in overseas marketing and exports.
Since July, using 24 overseas marketing centers located in the United States, Germany, Japan, Vietnam, and other countries, about 130 overseas buyers have been discovered, and about 30 local companies have applied to participate in the online export consultation. In the future, an additional 200 overseas buyers will be discovered and about 20 local companies will be encouraged to participate.
Along with this, Gwangju City and the Korea Photonics Industry Promotion Association are playing a mediating role in the very complicated process that requires dozens of communications in advance, such as company and product introductions and sending related materials to overseas buyers, until export contracts between overseas buyers and local companies are concluded.
Next month, an online integrated platform containing content such as local companies’ history, financial status, main products for export, photonics convergence industry promotion and achievements, and the latest technology trends will be newly established and serviced.
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Lee Chi-seon, Director of the Future Industry Policy Division of the city, said, “This year’s International Photonics Convergence Industry Exhibition ‘Online Export Consultation’ will break down export barriers and create a new paradigm actively responding to the post-COVID-19 era,” adding, “We will continue to actively support various policies for developing export channels for local photonics convergence companies.”
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