LG Electronics to Unveil World's First Rollable TV This Week

VVIP Customer Invitation Event from the 14th to the 19th

Video of LG Signature OLED R released on YouTube

[Asia Economy Reporter Dongwoo Lee] LG Electronics' rollable TV, the 'LG SIGNATURE OLED R,' which was introduced as the world's first, is entering the final countdown to its launch.

According to industry sources on the 11th, LG Electronics will hold a 'LG SIGNATURE OLED R' unveiling event at the Banyan Tree Club & Spa Seoul from the 14th to the 19th. Previously, invitation cards for a 'Rollable TV Private Invitation Event' were sent to VVIP customers.

Customers who received the invitation can enter the assigned code on the dedicated website to check detailed event information and reserve their preferred schedule to experience the rollable TV first.

LG Electronics plans to conduct pre-sales through the private invitation event and officially launch the product for general consumers by the end of this month.

On the same day, LG Electronics also released a new teaser video announcing the rollable TV launch on YouTube. The 17-second video delivered a short and powerful message: 'ROLLING SOON' and 'LG SIGNATURE OLED R.'

The LG SIGNATURE OLED R is the world's first rollable TV that rolls and unfolds its screen. The expected launch price is known to be in the range of 90 million to just over 100 million KRW. Due to its high price, it is anticipated to gain popularity among wealthy individuals domestically and internationally by emphasizing LG's technological innovation and rarity rather than mass demand.

Since first unveiling the rollable TV at the CES 2019 home appliance and IT exhibition held in the United States in January last year, LG Electronics has received the highest innovation award from the Consumer Technology Association (CTA) for two consecutive years. Domestically, LG Display also swept various awards, including the highest honor, the Presidential Award, at the 'Korea Technology Awards' for its rollable OLED panel.

Following the world's first commercialization of OLED TVs in 2013, LG Electronics plans to further solidify its leadership as the original OLED innovator by leading form factor innovations such as Wallpaper, Gallery, and rollable TVs.

This content was produced with the assistance of AI translation services.