Popular Soju Bottle Labels Display 'Dream of Hosting Busan World Expo'
Busan City Supports Daesun Brewery and 2030 Busan World Expo Bid
Promoting Popular Soju Daesun and Siwon Labels from October 12 to December 31
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Daesun Joojo, a local liquor company in Busan, is joining the promotional campaign for the Busan World Expo bid.
Busan City has partnered with Daesun Joojo to run a promotional campaign supporting the 2030 Busan World Expo bid from the 12th until the end of this year, linked with Daesun Joojo's local love campaign.
Busan City and Daesun Joojo have agreed to jointly promote the Busan World Expo bid to significantly enhance national and regional brands, revitalize the second economic zone including Busan and Gyeongnam, and create an opportunity for balanced national development.
Daesun Joojo will carry out a representative campaign method using the labels of Daesun and Siwon Soju.
The soju bottle labels will feature the phrase "Let's do it together! A grand challenge for future generations, 2030 Busan World Expo bid" to support the successful bid for the 2030 World Expo in Busan.
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The city, together with the 2030 Busan World Expo Citizen Support Committee, will hold a quiz event in November based on the Expo promotional phrase displayed on the Daesun and Siwon soju bottle labels. The event will be conducted in connection with the Busan City website, Facebook, and the Citizen Support Committee website.
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