E&C to Sell Handmade Coats on CJ O Shopping on the 13th
E&C Enters Home Shopping Market... Opening New Opportunities for 4060 Generation
[Asia Economy Reporter Lim Hye-seon] Young casual fashion brand E&C announced on the 11th that it will enter the home shopping market.
Recently, E&C established its own distribution channel (official online mall) and will sell products on TV home shopping in line with the trend of customers preferring non-face-to-face purchases. E&C stated, "We will pioneer new opportunities for various generations, from the 2030 generation who enjoy mobile shopping to the 4060 generation, the main customers of home shopping."
The exclusive product sold on home shopping is the ‘Cashmere Handmade Coat.’ The handmade coat differentiates itself from typical single-faced coats by using a wool and cashmere blend material. Additionally, it is made with double-layered fabric using material on both sides.
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A 10% discount is offered for pre-orders before the broadcast. The launch broadcast will take place on the 13th at 9:50 PM on CJ O Shopping.
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