Clean Sea Wando Seafood, 'Pioneering' the Vietnamese Market

Seafood Promotion Event Held in Hanoi from the 8th to the 14th

Featuring Live Frozen Abalone, Abalone Steak, Abalone Porridge, and Gim

In November last year, a product tasting event was held at the Wando County promotional booth at the Vietnam Ho Chi Minh Food Expo. (Photo by Wando County)

[Asia Economy Honam Reporting Headquarters Reporter Choi Kyungpil] Wando-gun, Jeollanam-do (Governor Shin Woo-cheol) announced that from the 8th to the 14th, a 7-day “Wando Seafood Promotion Event” will be held in Hanoi, Vietnam to promote Wando seafood and expand sales channels.

The promotion event will be held simultaneously at three K-market locations (Golden Palace Branch, Gyeongnam Branch, Sapphire Branch), a major retail chain in Vietnam, and local media and advertisements were appropriately utilized in advance to maximize the promotion event’s publicity.

A total of seven excellent export companies from Wando-gun will participate in the promotion event, including Wando Abalone Co., Ltd., Nuri Abalone, Dasima Abalone, Segyero Fisheries, Wando Sea Food, Seongwon Trading, and Haecheongjeong.

Abalone, which is good for boosting immunity, will be showcased in various forms such as live frozen abalone, frozen cooked abalone, abalone steak, abalone red ginseng health supplements, abalone porridge, and canned abalone. Seaweed noodles, seaweed salad, and gim (traditional gim, lunchbox gim, seasoned gim) are also prepared.

The county recruited companies wishing to participate for a month starting in March to pioneer the Vietnamese market.

In May, samples of participating companies’ products were sent to K-market in Vietnam for sensory evaluation (a test that assesses the marketability of food, fragrances, alcoholic beverages, etc., through human senses) to ensure the successful hosting of the seafood promotion event.

Shin Woo-cheol, Governor of Wando-gun, said, “As the export market is volatile due to COVID-19, we will work harder to diversify export target countries,” and added, “We will actively promote local promotional events and export consultations so that Wando seafood, the clean sea capital of Korea, can advance globally.”

Meanwhile, K-market, the largest Korean food distribution company in Vietnam, was selected as one of Vietnam’s top 100 brands and operates over 100 directly managed stores and franchises throughout Vietnam. Its main imported items include Korean agricultural and marine products, ramen, sauces, and confectionery.

K-market is operated by Chairman Ko Chang-gu, who received the National Assembly Speaker’s Award at the ‘2019 Jangbogo Hansang Awards.’

Prior to this event, on the 3rd of last month, Wando-gun Governor Shin Woo-cheol and Chairman Ko Sang-gu of Vietnam K&K Global Trading Company Limited signed a business agreement for the distribution and sales of Wando seafood products in the Vietnamese market.

This content was produced with the assistance of AI translation services.