Casamia Operates 'Gaepo Raemian Forest' Open House with Samsung Electronics

Samsung Electronics Expands Collaboration... Providing Differentiated Services and Shopping Experiences

Casamia, in collaboration with Samsung Electronics, is hosting an 'Open House' for residents of 'Gaepo Raemian Forest' and offering special promotions.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Casamia, Shinsegae's living & lifestyle brand, is operating an open house in collaboration with Samsung Electronics for residents of "Gaepo Raemian Forest" to experience a customized premium lifestyle space.

"Gaepo Raemian Forest" is a large-scale premium apartment complex with a total of 2,296 households. It boasts high residential preference due to its accessibility to downtown Gangnam, as well as abundant living infrastructure such as hospitals, academies, and high-end community facilities, drawing significant attention in the real estate and furniture industries in the second half of the year.

Accordingly, Casamia, in collaboration with Samsung Electronics, has set up an open house at Gaepo Raemian Forest, showcasing premium interiors optimized for the apartment’s spatial structure based on the latest living trends, providing a differentiated customer experience.

The "Casamia X Samsung Electronics Open House" is located in Unit 302, Building 114, at the center of the complex, and will operate until March next year. Visitors can see Casamia furniture suited for each space’s purpose, interior accessories from the lifestyle specialty online mall "Good.com," and Samsung Electronics home appliances all in one place.

Special benefits are also prepared for visiting customers. After experiencing the Casamia X Samsung Electronics Open House, customers who visit nearby Casamia stores such as Digital Plaza Seocho Main Branch, Apgujeong Branch, Seorae Branch, and Shinsegae Gangnam Branch can purchase furniture with a 20% discount on all Casamia products (excluding promotional and uniform price items) and additional mileage accumulation.

Additionally, a prize event is held for residents visiting the open house, where selected customers at the end of each month will receive popular furniture from Casamia.

Moreover, using the newly launched furniture purchase-specialized credit card "Shinsegae Casamia Samsung Card" applies a 5% billing discount (up to 200,000 KRW limit) when paying at Casamia offline stores and the online mall Good.com, with long-term interest-free installments available for 12, 24, and 36 months (issuance available on-site). When using the 24 or 36-month light installment service, an additional monthly discount of 11,000 KRW is provided.

Yoo Hyung-ho, Head of Casamia Sales Strategy Team, said, "We collaborated with Samsung Electronics to provide an opportunity to experience premium furniture and appliances in actual living spaces rather than stores, aiming to enhance satisfaction for residents. We hope residents of Gaepo Raemian Forest enjoy the special benefits exclusive to them at the Casamia X Samsung Electronics Open House."

Meanwhile, Casamia plans to continue expanding and strengthening marketing collaborations with Samsung Electronics, including this Gaepo Raemian Forest open house. Since last year through this year, Casamia and Samsung Electronics have consecutively opened collaboration stores offering differentiated services. In the future, they plan to diversify the forms of collaboration between the two brands to maximize synergy effects.

This content was produced with the assistance of AI translation services.