Wine Peak Season in Q4... Emart24 Strengthens PB and Premium Lines

[Asia Economy Reporter Minyoung Cha] Emart24 announced on the 8th that it will strengthen its wine lineup to coincide with the peak wine season from October to December.

The fourth quarter is typically a period when home parties and year-end gatherings increase, leading to higher wine sales as families and friends enjoy a festive atmosphere together. In fact, an analysis of Emart24's wine sales last year showed that the fourth quarter (October to December) accounted for 40.7% of total wine sales. This was followed by the third quarter (July to September) at 25.3%, the second quarter (April to June) at 20.1%, and the first quarter (January to March) at 13.8%.

On the 8th of this month, Emart24 will launch the red wine “Como Value Cabernet Sauvignon (750ml)” under its private brand (PB) ‘Como’. Following the positive response to the Emart24-exclusive wines “Como Reserva Cabernet Sauvignon” (750ml) and “Como Moscato” (750ml) released in July, the company has added the ‘Value’ line to maximize cost-effectiveness.

Additionally, starting in October, Emart24 will introduce a ‘Premium Wine’ category to its Wine of the Month program. Since January this year, Emart24 has been conducting wine curation marketing by selecting a Wine of the Month and offering it at a special price. As the customer base for wine purchases has diversified from beginners to enthusiasts, the company has added premium wines alongside the existing daily wines.

The first product in the Premium Wine line for October’s Wine of the Month is the Avalon California Cabernet Sauvignon (750ml), a top value wine selected by the world-renowned wine critic Robert Parker. There are also two daily wines for October’s Wine of the Month: Piccini Origines Italico Appassimento·and Nerodavola.

Emart24 will also increase exclusive wines in the distribution industry. The new wine is ‘Diablo Intense Red Blend (750ml)’, a new lineup from Casillero del Diablo, one of the world’s best-selling wine brands.

Arum Son, Emart24’s liquor buyer, said, “From January to September this year, wine sales increased by 190% compared to the same period last year, and by an astonishing 8.5 times compared to the same period two years ago. As the number of customers looking for various wines at convenience stores grows in proportion to sales, we will continue to expand customers’ choices with Emart24’s differentiated wine lineup.”

This content was produced with the assistance of AI translation services.