Daeseon Soju Release Price Frozen at 1,005 Won... Consumer Price Likely to Remain Unchanged

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] The wholesale price of 'Daeseon Soju,' the representative soju of a local liquor company in the Busan area, will remain frozen next year as well.

With the wholesale price frozen, the consumer prices at retail stores and restaurants are also expected to remain unchanged.

Daeseon Brewery announced on the 7th, "To give back to the citizens on the occasion of the company's 90th anniversary this year, we have decided to freeze the price of Daeseon Soju."

Due to the prolonged impact of the novel coronavirus disease (COVID-19), the company decided to maintain the price of its main product, Daeseon Soju, next year to support the local community facing difficulties.

The wholesale price of Daeseon Soju is 1,005 won, and it has maintained the same price for over three years since its launch in January 2017.

The company stated that if freezing the price of soju, known as the people's liquor and a representative alcoholic beverage of Korea, can provide even a small support to the citizens, they are willing to bear the resulting losses.

Recently, after several internal meetings, Daeseon Brewery decided to share the pain with the local community in recession, while nationwide large liquor companies and regional liquor businesses have been raising prices one after another.

Daeseon Brewery CEO Cho Woo-hyun said, "In a situation where citizens' fatigue has intensified due to the prolonged COVID-19 pandemic, we will coexist with the local community to help overcome the crisis."

This content was produced with the assistance of AI translation services.