LG Household & Health Care Launches Online-Only 'Glint by Vidivove'

Specialized Online Targeting for the MZ Generation

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched a new online-exclusive brand targeting the MZ generation called ‘Glint by Vidivove.’

Glint by Vidivove will be sold through Naver Smart Store and is set to be introduced through continuous collaboration with Naver, including various marketing activities such as influencer viral marketing, search advertisements, and live broadcasts.

Glint by Vidivove is a makeup-specialized brand born from the story of adding brilliance to everyday moments with the full spectrum of light. All products feature various pearl materials such as glitter pearl, hologram pearl, and shimmer pearl, making their sparkle stand out.

The flagship product, ‘Glint by Vidivove Highlighter,’ offers a luxurious glow that subtly rises along the face line, providing diverse dimensionality. It is available in three types?shimmer, glitter, and blush glow?allowing users to choose according to their makeup look.

Additionally, the lineup includes five solid and diverse products such as ‘Glitter Gel,’ which expresses unique brilliance with large-sized glitter, and ‘Sparkle Lipstick,’ which features a sparkling appearance created by a jewel spray technique scattering pearls.

A representative of the Glint brand stated, “Glint proposes styles that allow pearl makeup looks, which can sometimes feel unfamiliar, to be naturally worn in everyday life,” adding, “We plan to develop marketing with stylish visual content through Instagram, YouTube, and other platforms, leveraging the characteristics of an online brand.”

Glint by Vidivove is available for purchase on Naver Smart Store. To celebrate the brand launch, all products are offered at a 20% discount through Brand Day until the 13th, and a limited quantity of mini shadow cards containing the main color of the eye palette will be given as a gift with purchase. Additionally, a Naver Shopping Live broadcast will be held from 7 PM on the 8th.

This content was produced with the assistance of AI translation services.