Seven Eleven's 'Soomine's Abundant Dosirak' Tops Dosirak Sales Rankings

YouTube video of Sumi's Convenient Meal Series "Hearty Lunchbox" edition.

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 7th that the ‘Sumine Pungsunghan Dosirak’ launched on the 15th of last month has surpassed existing steady-seller products to rank first in sales among the 20 or so dosirak currently offered.

The ‘Sumine Pungsunghan Dosirak (5,000 won),’ benefiting from the collaboration effect with actress Kim Sumi, is a dosirak with a home-cooked meal concept that captures the touch of a mother’s hand. It is a product generously composed of side dishes made by Kim Sumi, which gained popularity after being featured on a professional cooking program.

Last month, Seven Eleven formed a partnership with ‘Napalkkot F&B’ and appointed actress Kim Sumi, who has established herself as a home meal icon through various broadcasting activities, as Seven Eleven’s ‘Taste’ ambassador.

The ‘Sumine Pungsunghan Dosirak’ is a product in which actress Kim Sumi participated in all stages of the launch process, from product planning to recipe development and taste. Riding on Kim Sumi’s high popularity, it has surpassed 200,000 cumulative sales and is enjoying great popularity.

In particular, the ‘Sumine Pungsunghan Dosirak’ is praised for its high quality beyond cost-effectiveness, containing eight kinds of side dishes such as spicy pork stir-fry, grilled tteokgalbi, tangpyeongchae, and assorted jeon, which greatly increased satisfaction among people staying at home and those eating alone, cited as the secret to its popularity.

Additionally, the collaboration with actress Kim Sumi, known for her deep knowledge of home-cooked meals through various food-related TV programs, is analyzed to have significantly increased trust in convenience store food. The addictive lyrics and rhythm of the social network service (SNS) advertisements, popular on YouTube and other platforms, also played a role.

Along with this popularity, due to strengthened social distancing and the home meal trend, Seven Eleven’s dosirak sales last month increased by 29.8% compared to the same period last year. The ‘Sumine Party Guksu,’ launched together, is also currently recording the highest sales among prepared noodles.

Kim Hayoung, the Seven Eleven MD in charge, said, “Sumine Dosirak has received a good response from consumers and has established itself as a new representative product of Seven Eleven,” adding, “As the popularity of Sumine Dosirak is high, we plan to continuously introduce high-quality convenience store food together with Kim Sumi, the master of home-cooked meals.”

This content was produced with the assistance of AI translation services.