Alice and Olivia Launch Fall/Winter Collection

[Asia Economy Reporter Yujin Cho] Alice and Olivia, the American contemporary brand under Samsung C&T Fashion Division, announced on the 7th that it has opened a pop-up store on the 3rd floor of Hyundai Department Store Apgujeong Main Branch in Gangnam-gu, Seoul, along with the launch of its fall/winter season collection.

This collection consists of three lines: Fashion, Stacy, and Classic. The Fashion line, which best reflects the latest trends, embodies the 'Modern Bohemian' concept. Inspired by the wanderlust of travelers and classical diversity, it offers dresses, blouses, down jumpers, and more using beautiful prints, fabrics, and artwork from around the world.

The Stacy line features signature products applying caricatures of Stacy Bendet, the brand’s founder and creative director.

In addition to clothing such as vibrant sweatshirts, knit pullovers, and cardigans, mini phone bags and masks were also released.

The Classic line, composed of essential items for outfits, also draws attention. It proposes everyday must-have items such as jacket and pants sets, oversized long coats, and slim pants with luxurious designs and silhouettes.

Meanwhile, Alice and Olivia opened a 37㎡ (approximately 11 pyeong) pop-up store on the 3rd floor of Hyundai Department Store Apgujeong Main Branch located in Gangnam-gu, Seoul. All customers who make a purchase will receive a logo shopper bag, customers who purchase over 1 million KRW will receive a logo T-shirt while supplies last, and from the 9th to the 15th, customers who purchase over 600,000 KRW will also receive a 5% instant discount.

Park Youngmi, Theory team leader, said, “Alice and Olivia, invested in by Andrew Rosen, the founder of Theory, is increasing its domestic recognition mainly among women who pursue unique styles,” adding, “We will expand our business by introducing exclusive products tailored to domestic consumers’ tastes centered on the three lines at pop-up stores in major commercial districts and SSF shops in the future.”

This content was produced with the assistance of AI translation services.