Ko Jin-young and Park Sung-hyun Embed LG Signature Philosophy in Master Story

LG Electronics Releases Digital Campaign Video Created with Players Ko Jin-young and Park Sung-hyun

[Asia Economy Reporter Kim Hyewon] LG Electronics is promoting the philosophy of its ultra-premium LG SIGNATURE brand together with world-class professional golfers and LG SIGNATURE brand ambassadors Ko Jin-young and Park Sung-hyun.

On the 6th, LG Electronics released a 'Master Story' digital campaign video featuring the two players on the LG SIGNATURE website.

Since last year, LG Electronics has been serializing Master Stories to showcase how the achievements and relentless pursuit of perfection by LG SIGNATURE brand ambassadors in their respective fields harmonize with the philosophy of LG SIGNATURE.

This campaign captures the players’ creative play and precise techniques as the foundation of their game philosophy. It also explains that focusing solely on being the best in the world without regard to competitors is a shared attribute of both golf and LG SIGNATURE.

Currently ranked No. 1 in the world in women's golf, Ko has the strength of unwavering concentration and cool judgment, enabling her to perform consistently precise games in any situation. Since her professional debut, Ko won her first LPGA title at the 2018 ISPS Handa Women's Australian Open, and last year she claimed two LPGA major championships at the ANA Inspiration and the Evian Championship. In the Master Story, Ko said, "Endless practice is the secret to my precise putting."

Park captivates galleries worldwide with her creative game management. She is known for shots that harmonize powerful swings with the artistic trajectory of her driver. In her debut year on the LPGA in 2017, she won the U.S. Women's Open. Park shared, "I approach every course with the mindset of creating a new work of art."

Kim Jin-hong, Executive Vice President of LG Electronics’ Global Marketing Center, said, "We will conduct various campaigns to more effectively communicate the brand philosophy and authenticity together with LG SIGNATURE ambassadors, who are recognized as the best in their fields."

This content was produced with the assistance of AI translation services.