Haenam-gun Secures 9.8 Billion KRW in National Funding for Next Year's Haenam Love Gift Certificates

For Two Consecutive Years, Jeonnam's Largest; Scheduled to Issue 130 Billion Won Next Year

Haenam-gun Office Building Exterior (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam County (Governor Myung Hyun-kwan) has secured 9.8 billion KRW in national funding to support the issuance of local love gift certificates next year. This is the largest national subsidy among the 22 cities and counties in Jeonnam.

According to Haenam County on the 6th, the secured national funds will be used for a 10% special discount sale event for the gift certificates, which is expected to play a significant role in stimulating consumption through local gift certificates and revitalizing the small business economy.

With this national funding secured, the issuance of Haenam Love Gift Certificates is expected to expand to a scale of 130 billion KRW next year.

Since the issuance began in April last year, the cumulative sales of Haenam Love Gift Certificates have surpassed 121.3 billion KRW, actively circulating to the extent of recording the highest sales amount in Jeonnam Province for two consecutive years.

After the spread of COVID-19, Haenam County expanded the issuance of Haenam Love Gift Certificates to a scale of 115 billion KRW and received national funding support of 7.17 billion KRW to implement a 10% discount sale twice, achieving remarkable results with sales of 106.3 billion KRW and a sales rate of 92% this year.

This national funding acquisition is interpreted as recognition of efforts to revitalize the local economy through the distribution and use of Haenam Love Gift Certificates, which have become a central pillar of the local economy.

Haenam County plans to actively promote the activation of gift certificates next year by introducing card and mobile types and launching a campaign encouraging residents to purchase 500,000 KRW annually, covering 50% of the citizens.

Governor Myung Hyun-kwan stated, “With the interest and cooperation of the residents, Haenam Love Gift Certificates have secured the largest national funding of 9.8 billion KRW in Jeonnam, laying the foundation for stable issuance of the certificates. We will do our best to ensure that Haenam Love Gift Certificates overcome the economic downturn caused by COVID-19 and become a stable part of residents’ lives.”

This content was produced with the assistance of AI translation services.