Korea Yakult Launches Plant-Based Drinkable Protein 'Harusikdan Grain'... Challenge in Vegan Food

Certified Products by Korea Vegan Certification Institute... Filled with Domestic Rice and 5 Grains for Rich Flavor and Nutrition

[Asia Economy Reporter Lee Seon-ae] Korea Yakult announced on the 6th that it will launch a vegan beverage "Harusikdan Grain (Harusikdan)" that is convenient and healthy to enjoy. Korea Yakult plans to actively target the growing vegan market with this new product launch.

"Harusikdan" is a product certified vegan by the Korea Vegan Certification Institute. It does not use any animal-derived ingredients and is managed to prevent cross-contamination with animal-based raw materials. Made solely from plant-based ingredients, it can be enjoyed without worry by those who are lactose intolerant or prefer vegetarian options.

The product contains 18g of plant-based protein. One bottle a day allows for convenient protein intake. The raw materials consist of domestically produced rice and five healthy grains. The Korean rice includes five carefully selected varieties: brown rice, chujeongmi, Odae rice, black rice, and red yeast rice. Additionally, oats, chia seeds, hemp seeds, soybeans, and almonds are added to enhance the nutty flavor and nutrition.

Byun Gyeong-gu, Marketing Director at Korea Yakult, said, "With the recent increase in single-person households and value-oriented consumption trends, various vegan products are being launched," adding, "'Harusikdan Grain' is a vegan beverage rich in plant-based protein that anyone, regardless of age or gender, can enjoy without burden while maintaining nutrition."

Meanwhile, the global vegan food market size was approximately $12.7 billion in 2018 and is expected to reach about $24.1 billion by 2025. As global interest in animal welfare, environmental protection, health, and dieting rises, the vegan population is increasing alongside the vegetarian trend. In Korea, value consumption trends are spreading mainly among the MZ generation, establishing vegan products as a major category in the food industry.

This content was produced with the assistance of AI translation services.