Binggrae TFT Launches Male Health Brand 'Manoplan'

[Asia Economy Reporter Lee Seon-ae] Binggrae's health functional food brand tft announced on the 6th that it will launch the men's health brand 'Manoplan.' Last year, tft launched the women's specialized health brand 'VIVACITY' and released various products, and with the launch of 'Manoplan,' it is focusing on expanding its health brand.

Manoplan, which will be the second brand of Binggrae's integrated health brand tft, means 'a health plan for men' and is a men's health brand with the concept of putting an end to men's health concerns. Designed with men in mind from the content of the main ingredients to the selection of sub-ingredients, Manoplan features an intuitive and simple consumption method tailored to the target's characteristics of disliking complexity and hassle.

The first product of the Manoplan brand, 'Manoplan Liver Health & Vitality,' is designed for men who find it difficult to take care of their health due to work, drinking, and stress. It features a structure with milk thistle capsules on the upper part and a vitality vitamin drink on the lower part, allowing consumption anytime and anywhere with just one bottle a day. In particular, the drink in the lower part contains vitamin B complex as a base, red ginseng concentrate, L-arginine, and eight types of sub-ingredients, along with 8.5 mg of zinc, which is the daily nutritional reference value for normal immune function.

The liver is a very important organ that enhances immunity through various functions such as detoxification, blood volume regulation, and antibody production. However, since there are no nerve cells inside the liver, even if 70-80% is damaged, special symptoms often do not appear, so it is commonly called the 'silent organ.' Therefore, continuous examination and management are necessary for liver health, which is why various medicines and health functional foods for liver health are sold. The reason why Manoplan launched a new product related to liver health at the brand launch is also because it is the category that consumers are most interested in and consider important in men's health.

A Binggrae official said, “As a result of our own survey on men's health functional food purchasing patterns, we found that men prefer products that are clearly understood and easy to consume rather than complicated functional explanations,” adding, “Manoplan is a brand launched reflecting these consumer characteristics, and follow-up products for Liver Health & Vitality are also being prepared as products that men can easily and simply consume with functional ingredients tailored to them.”

This content was produced with the assistance of AI translation services.