Samsung Electronics Collaborates with Hanssem and Artists to Introduce New Design for Bespoke Refrigerator Panels

A Samsung Electronics model is introducing a new BESPOKE refrigerator featuring door panels made of FENIX material, the same as the Hanssem premium kitchen furniture 'Kitchen Bach,' at the Hanssem Design Park Nonhyeon branch.

[Asia Economy Reporter Ki-min Lee] Samsung Electronics announced on the 6th that it will introduce new designs to its lifestyle-customized refrigerator ‘Bespoke’ through collaboration with interior companies and artists.

Samsung Electronics explained that it collaborated with comprehensive home interior company Hanssem and famous French illustrator Thibaud Herem to satisfy diverse consumer tastes.

Samsung Electronics applied the ‘FENIX’ material used in Hanssem’s premium brand ‘Kitchen Bach’ to the Bespoke refrigerator. FENIX is a material developed by Italian furniture material company Arpa Industriale, which is scratch-resistant, fingerprint-resistant, and pairs well with matte material interiors.

This Bespoke refrigerator is a 'Kitchen Fit' type tailored to the average size of Korean apartment cabinets, allowing installation in most homes without additional construction.

The new products with FENIX panels are all Kitchen Fit and come in seven types: 4-door refrigerator, 3-door kimchi refrigerator, 2-door refrigerator, 1-door refrigerator, freezer, kimchi refrigerator, and convertible refrigerator. The colors are beige, dark gray, and black. The Bespoke refrigerators with FENIX panels will be released on the 20th of this month and can only be purchased and consulted at all Hanssem Rehouse and Kitchen Bach stores. The products are already exhibited at Hanssem Design Park Nonhyeon and Giheung branches, allowing customers to see them before the official release date. The retail price ranges from 1,999,000 KRW to 4,699,000 KRW.

A Samsung Electronics model is introducing the new BESPOKE refrigerator featuring the door panel design of 'Ch?teau de Fontainebleau' by the famous French illustrator Thibault Erre at the Samsung Digital Plaza Gangnam Main Store.

Photo by Samsung Electronics

The refrigerator featuring Thibaud Herem’s artwork was released on the 6th. Thibaud Herem is an artist who delicately draws building facades using pen and ink. He has collaborated with various industries such as fashion and hotels, but this is his first collaboration with a global home appliance company.

The Bespoke Thibaud Herem Edition includes three designs: ‘Fontainebleu,’ which captures the fairy-tale scenery of Fontainebleu Castle, one of France’s three great castles and a resting place for past kings; ‘London Horizon,’ which commemorates the 150th anniversary of the London Underground by depicting London’s skyline on one canvas; and ‘Notre Dame,’ the artist’s new work expressing mourning for the fire-damaged Notre Dame Cathedral.

The Bespoke Thibaud Herem Edition is available in 1-door, 2-door, and 4-door refrigerators, with retail prices ranging from 1,599,000 KRW to 7,047,000 KRW. The door panel prices for the Thibaud Herem Edition range from 700,000 KRW to 3,000,000 KRW depending on the product type and can be purchased at Samsung Digital Plaza or Samsung.com.

Yang Hye-soon, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “We collaborated with Hanssem to meet consumers who want refrigerators that perfectly harmonize with premium kitchen furniture at reasonable prices,” adding, “We will continue to expand products that realize the ‘Bespoke Interior’ consumers desire through our own research and collaborations with various partners.”

This content was produced with the assistance of AI translation services.