Lotte Department Store Introduces New K-Fashion Products on Live Broadcast '100LIVE'

2020 Ontact Trend Fair

Photo shoot cut of 'Graphist Manzi' participating in the '2020 Ontact Trend Fair'

[Asia Economy Reporter Cha Min-young] As offline fashion events introducing new fall/winter (FW) 2020 products were consecutively canceled due to the novel coronavirus infection (COVID-19), Lotte Department Store has stepped up to help the fashion industry.

Lotte Department Store announced on the 6th that it will hold a special exhibition featuring various products from over 40 K-fashion designer brands on Lotte ON for a week until the 11th. Additionally, from the 6th to the 8th, a live broadcast will be held daily at 4 p.m. on Lotte Department Store’s live shopping channel ‘100LIVE’ to introduce the brands’ key products in real time to consumers and buyers.

This is part of efforts to participate in the '2020 Ontact Trend Fair,' hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Fashion Industry Association. Lotte Department Store supports the promotion and sales channels of domestic fashion brands through online product sales and live broadcasts. The Trend Fair is the largest domestic fashion order exhibition held annually, but this year it is held only online due to the impact of COVID-19.

Brands participating in the 2020 Ontact Trend Fair include ‘Graphist Manzi’ by designer Kim Ji-man, who is loved for incorporating graffiti into fashion; ‘II’ by designer Gye Han-hee; ‘Vegan Tiger’ by designer Yang Yoon-ah, who leads domestic vegan fashion; and ‘Maison de Ines’ by designer Kim In-hye, who values harmony over flamboyance. During the event, Lotte Department Store offers a 5% L.Point accumulation benefit to customers who purchase special exhibition products worth over 150,000 or 300,000 KRW.

Choo Dae-sik, head of Lotte Department Store’s Online Sales Division, said, "We hope that by participating in the Ontact Trend Fair, Lotte Department Store can revitalize the domestic fashion market, which is struggling due to COVID-19," and added, "We will continue to try new collaborations with small and medium partners to achieve good results in the future."

This content was produced with the assistance of AI translation services.