"Sajoyeong~~" SKT Partners with Kakao to Capture 1020 Fanbase

[Asia Economy Reporter Joeslgina] SK Telecom and Kakao have launched collaborative marketing by jointly creating the 'Sajoyoung' character using Kakao's popular character Jordi, which is highly favored by the 1020 generation.

According to SK Telecom on the 5th, the universe of Sajoyoung is based on the concept that Jordi, a 100-million-year-old dinosaur character, engraves SK Telecom's 1020 culture brand 0 (Young) logo on his hat and cheeks to become a 20-something and acts as a new narrator in various activities. In other words, it signifies that Jordi has become 0 (Young).

SK Telecom and Kakao will use the Sajoyoung character to hold an 'iPhone Early Bird' application event starting from the 7th on SK Telecom's official online shop T Direct Shop KakaoTalk channel. Any customer interested in the iPhone can participate in the event, and they can receive Sajoyoung emoticons as well as advance notifications about SK Telecom's new iPhone purchase benefits introduced by Sajoyoung.

The two companies will give Sajoyoung emoticons free of charge on a first-come, first-served basis to 500,000 KakaoTalk Early Bird applicants regardless of their carrier.

The Sajoyoung emoticons are limited edition items that cannot be purchased through other channels, consisting of a total of 16 types, and can be used for three months from the date of receipt. Early Bird applicants will also receive smartphone wallpapers featuring the Sajoyoung character for free in addition to the emoticons.

SK Telecom and Kakao plan to expand the use of the Sajoyoung character in InstaToons, goods, and more to create greater synergy in their 5G marketing. Starting from the 5th, a six-part 'InstaToon' telling the birth story of Sajoyoung will be serialized on Kakao Niniseu's Instagram (@niniz_official). Additionally, various goods featuring the Sajoyoung character will be launched next month.

SK Telecom 0 (Young) is currently SK Telecom's representative segmentation brand, used regularly by more than one million customers aged 10 to 20 annually. Kakao's character Jordi is a dinosaur character with the concept of a 'job seeker,' gaining explosive popularity among the millennial generation both online and offline.

Since exchanging shares in October last year, the two companies have accelerated cooperation in the 5G content field by releasing the VR game 'Friends VR World' using Kakao Friends characters and selling 'Jump Nyangi,' the representative character of SK Telecom's Jump AR service, in the Kakao Emoticon Store.

Han Myung-jin, head of SK Telecom's MNO Marketing Group, said, "To capture the hearts of the 10-20s generation, we are collaborating with Kakao to conduct new forms of storytelling marketing," adding, "We will continue to develop various marketing activities that allow enjoyable communication with customers through digital channels in the non-face-to-face era."

This content was produced with the assistance of AI translation services.