Samsung Electronics Ranks No.1 in US Smart TV Market Share

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics has been found to maintain its leading market share in the U.S. smart TV market.

According to industry sources on the 5th, market research firm Statista recently reported that Samsung Electronics maintained the top position in the U.S. smart TV market this year with a 32% market share. Samsung Electronics' share increased by 1 percentage point compared to last year.

This was higher than the combined market shares of the second-place Chinese brand TCL's Alcatel (14%) and the third-place American brand Vizio (13%). Statista explained that Samsung Electronics has established itself as the world's most popular TV brand for 14 consecutive years to date.

Smart TVs refer to products that connect to the internet and can be linked with other devices such as smartphones and tablets. According to the industry, more than 70% of all TVs shipped worldwide are smart TVs.

Samsung Electronics' smart TVs enhance user convenience services by providing the world's largest music streaming service, 'Apple Music,' natively in over 100 countries including the U.S.

The report analyzed that the TV market is growing both in the U.S. and overseas, making Samsung Electronics' mid- to long-term outlook optimistic. It explained that since early this year, the global demand for smart TVs has increased due to the impact of the novel coronavirus (COVID-19), and Samsung Electronics' strategy has strengthened its position in the U.S.

Statista predicted that demand for smart TVs will increase further. Although more than 90% of households in the U.S. own one or more devices, currently other categories of home appliances do not threaten smart TVs.

A Samsung Electronics official said, "Among all manufacturers' TVs sold worldwide, with the smart TV proportion exceeding 80%, Samsung Electronics has led the market from a dominant position since launching the industry's first smart TV in 2011."

This content was produced with the assistance of AI translation services.