"Break Through the Stalled Trade"... Gyeongbuk Province's Overseas Promotion Event for Agricultural Specialties and Daily Necessities

Online and Offline Marketing of 300 Items by 120 Companies in US, Japan, China, Russia, and Indonesia Markets

Reference photo [Image source=Yonhap News]

[Asia Economy Yeongnam Reporting Headquarters, Reporter Park Dong-wook] Gyeongsangbuk-do announced on the 1st that following last month's activities in China, it will conduct simultaneous and large-scale exhibitions, promotions, and sales events targeting 300 items from 120 companies across seven sessions, focusing on the markets of the United States, Japan, Russia, and Indonesia after the Chuseok holiday.

Considering the circumstances where the existing trade system relying on overseas business trips for marketing is no longer feasible due to the novel coronavirus disease (COVID-19), this is part of an emergency measure to directly reach consumers by linking with major local retail stores.

The province is preparing extensive promotional events for local specialties and cosmetics through cooperation with trade commissioners dispatched locally, the Korea Trade-Investment Promotion Agency (KOTRA), the Small and Medium Business Corporation, the Korea International Trade Association, and the Economic Promotion Agency.

Earlier, from September 22 to 25, an exhibition, promotion, and sales event was held at the Tax Commerce Hall in Shanghai, China, targeting about 90 items from 30 companies in the province, including agricultural specialties, cosmetics, home appliances, and consumer goods. For companies unable to travel locally, products were sent in advance, and promotional events were conducted using local personnel from trade commissioners and export support related organizations.

The province plans to exhibit products from 10 companies and over 20 items at the Jiangsu Huai'an International Food Expo held from October 15 to 17, in cooperation with KOTRA's Nanjing Trade Center and the Gyeongsangbuk-do Shanghai Office, as well as at the International Trade and Investment Consultation held in Yancheng City, China, from October 30 to November 3.

Additionally, to pioneer the Japanese market for local agricultural specialties, a local promotional event will be held in Tokyo from October 28 to November 3, targeting about 10 companies and 30 items including Dokdo wild chive, omija beverage, and ginger beverage. Around the Chuseok holiday, product discount events will be arranged for about 40 companies and 100 items from 13 cities and counties in the province through five direct stores including the Utlari USA company and LA stores, as well as online shopping malls.

In Indonesia, entry and promotional events are scheduled in cooperation with 49 large Korean supermarkets, and promotional events for cosmetics and food products will continue in Vladivostok and Saint Petersburg, Russia.

Governor Lee Cheol-woo stated, "Since overseas business trips are difficult due to COVID-19, we plan to create a new breakthrough for exports by cooperating with Gyeongbuk trade commissioners, overseas advisory committee members, and local export support related organizations to develop markets for excellent products such as agricultural specialties, daily necessities, and cosmetics."

This content was produced with the assistance of AI translation services.