Sh Suhyup Bank, "Win-Win with Small Business Owners" Alley Market Support Campaign

Sh Suhyup Bank announced on the 28th that it plans to practice win-win management with local communities through the "Our Neighborhood Bank is Suhyup Bank" campaign, involving 130 branches nationwide. The photo shows a promotional board for small businesses displayed at a bank branch and a Suhyup Bank product promotional board installed at a small business. (Photo by Suhyup Bank)

[Asia Economy Reporter Minyoung Kim] Sh Suhyup Bank announced on the 28th that it will implement the 'Our Neighborhood Bank is Suhyup Bank' campaign to support revitalizing local commercial districts in cooperation with small business owners struggling due to the novel coronavirus disease (COVID-19).

Through this campaign, Suhyup Bank will allocate one wall of 130 branches nationwide as a promotional bulletin board for small business owners in the local area, and for businesses without promotional materials, the bank will create and post such materials on their behalf.

Additionally, a separate promotional space will be provided to introduce Suhyup Bank's products and services to small business owners, and partnership events between the bank and small businesses will be promoted, aiming to achieve both revitalization of local commercial districts and promotion of Suhyup Bank.

A Suhyup Bank official explained, "Prior to the full launch of the campaign, a pilot operation was conducted for about a month starting in August at 14 branches nationwide, and the overall satisfaction was high," adding, "We plan to expand this to all branches by the end of October."

Along with this, Suhyup Bank plans to strengthen close marketing centered on the branch vicinity (areas around branches) to further enhance customer value.

To this end, the bank will completely reorganize the standard sales process related to customer management from customer visits to consultation and transaction follow-up, and through sales and marketing that move customers' hearts, it aims to create new customers and expand main customers.

A Suhyup Bank official stated, "'Our Neighborhood Bank is Suhyup Bank' campaign is not a one-time event but a mid- to long-term project that will be continuously promoted," and added, "We will transform into a true neighborhood bank that customers can trust and use."

This content was produced with the assistance of AI translation services.