Shinhan Bank Launches New Sungnyemun Audio Guide Service

Support for Four-Language Audio Guide Service Using QR Code at National Treasure No. 1 Sungnyemun
Featuring National Actor Choi Bulam and Professional Voice Actors Providing Lively Narration

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 27th that, in collaboration with the Deoksugung Management Office of the Cultural Heritage Administration’s Palace and Royal Tombs Headquarters, it will implement an audio guide service for visitors to Seoul’s Sungnyemun Gate, National Treasure No. 1, starting from the 28th (hereinafter referred to as the Sungnyemun Audio Guide).

Shinhan Bank, which has served as the guardian of Seoul’s Sungnyemun cultural heritage since 2005 through the “One Cultural Heritage, One Keeper” agreement with the Cultural Heritage Administration, has been preparing since May to produce an easy and entertaining Sungnyemun Audio Guide that is differentiated from existing audio guide services at museums and other sites.

Departing from the previous method that required dedicated audio devices, Shinhan Bank supports a service where visitors can scan the QR code on the information board installed at the entrance of Sungnyemun with their personal smartphones, linking them to Shinhan Bank’s social contribution activity website “Beautiful Bank” to receive the audio guide service.

The audio guide service supported by Shinhan Bank is produced in a drama format that reenacts the historical context, allowing visitors to experience Sungnyemun more vividly rather than through simple explanations. It is also available not only in Korean but also in English, Chinese, and Japanese, making it easy for foreign visitors to use.

Notably, the recording of this Sungnyemun Audio Guide features participation by national actor Choi Bul-am, popular foreign film dubbing voice actor Jang Min-hyuk, and recently popular voice actor and YouTuber (YouTube name Sseubokman) Kim Bo-min, adding more interest with their lively voices.

Along with the launch of the Sungnyemun Audio Guide, Shinhan Bank plans to promote the service through various means, including a launch event on its official SNS until October 4th, so that many people can experience the Sungnyemun Audio Guide service.

A Shinhan Bank official stated, “As the guardian of Seoul’s Sungnyemun cultural heritage, Shinhan Bank has been engaged in various activities such as volunteer work, cultural heritage preservation, and support for fire restoration costs in 2008,” adding, “We will continue to take the lead in expanding the scope of activities that create cultural heritage value.”

This content was produced with the assistance of AI translation services.