Watcha 1-Year Subscription Available on Home Shopping
On the 26th, GS Shop offers a 12-month subscription for 99,000 won
[Asia Economy Reporter Han Jinju] The online video streaming service Watcha will be the first domestic OTT platform to sell subscription passes on TV home shopping.
Watcha announced that starting at 6:40 PM on the 26th, it will begin broadcasting the sale of the 'Watcha Premium 12-Month Subscription Pass' on GS Shop. The Watcha Premium pass allows simultaneous streaming on up to four devices and provides access to ultra-high-definition content for one year. Offered at a 36% discount from the regular price (99,000 KRW), users can enjoy unlimited viewing of 80,000 titles including movies, dramas, entertainment shows, and animations for 8,250 KRW per month.
During the broadcast, prizes will be given through a lottery, and even after the broadcast ends, the subscription pass can be purchased at a 30% discounted price until October 4th.
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A Watcha representative stated, "Selling subscription passes through TV home shopping is a new approach for Watcha, moving beyond the conventional web and mobile payment methods. We hope this will be an opportunity to introduce Watcha to a wider range of consumers, and we will continue to expand consumer touchpoints through a diversified sales channel strategy that considers the needs of potential customers."
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