Missha Launches 'Atelo Collagen 500 Powerful Pumping Cream'

17% Improvement Effect on Nasolabial Folds

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 25th that it has launched the 'Atelo Collagen 500 Powerful Pumping Cream.'

This product is a collagen cream that helps with skin elasticity and wrinkle care. It features French Atelo collagen that has undergone enzyme and alkaline treatment, increasing purity and absorption compared to regular collagen. The patented Active Delivery System effectively delivers active ingredients such as collagen to the skin.

A clinical trial was conducted by the P&K Skin Clinical Research Center on 22 adult women aged 35 to 55 over one month. After using the product, nasolabial folds improved by 17%, and fine wrinkles and skin density improved by 8.9%, demonstrating enhanced skin elasticity.

For the new product, after cleansing, take an appropriate amount during the cream application step and gently massage it along the skin texture. Using it together with Missha's Vita C Plus Blemish C Elasticity Ampoule or Blemish C Intensive Ampoule can yield even greater effects.

Lee Junsung, Executive Director of Marketing at Able C&C, said, "The Atelo Collagen Cream is a product on a different level from existing collagen creams," adding, "It will be a sufficient answer for customers concerned about noticeable daily skin changes."

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