Rising Popularity of Non-Coffee Drinks... GS Retail Launches Two Types of Jjeonjudan Milk Tea

[Asia Economy Reporter Cha Min-young] GS Retail introduced Taiwan's representative brown sugar milk tea brand ‘Zhenzhu Dan’ on the 25th, capitalizing on the popularity of non-coffee beverages.

According to GS25, a convenience store operated by GS Retail, among over 100 types of refrigerated cup dairy beverages, sales of non-coffee products increased by 352.1% in 2019 and 211.0% from January to August 2020 compared to the previous year.

In particular, Your's Tiger Sugar Brown Sugar Milk Tea, launched by GS25 in September last year, ranked first in sales among refrigerated cup dairy beverages this year. It is unusual for a non-coffee cup beverage product to top sales. Your's Dalgo Na Latte and Cafe Latte Matcha Almond Breeze also gained great popularity.

Accordingly, GS25 launched two private brand (PB) beverages from the 24th: Your's Zhenzhu Dan Brown Sugar Milk Tea 300ml and Your's Zhenzhu Dan Cheese Foam Brown Sugar Milk Tea 300ml. The unique secret brown sugar sauce of Zhenzhu Dan blends smoothly with savory milk. The price is 2,500 won, and a 2+1 promotion will run until the end of next month.

Zhenzhu Dan's brown sugar milk tea is considered a must-try "eat list" when traveling to Taiwan and is a representative Taiwanese beverage. Recently, offline stores have been gradually increasing domestically as well. To launch the two Zhenzhu Dan milk tea products, GS25 engaged in non-face-to-face discussions with Zhenzhu Dan's headquarters in Taiwan over the past six months, exchanging prototypes more than ten times.

Kim Young-hwa, GS Retail's dairy beverage product purchasing manager, said, “The trend of customers who do not enjoy coffee purchasing brown sugar milk tea to enjoy tea time is gradually increasing,” adding, “In the new normal era where visiting famous beverage specialty stores is difficult due to COVID-19, GS25 will develop various premium beverage products to serve as an alternative.”

This content was produced with the assistance of AI translation services.