Shinsegae Construction's 'Billive Magazine' Surpasses 100,000 Subscribers

[Asia Economy Reporter Onyu Lim] Shinsegae Construction announced on the 24th that its online magazine based on the residential brand ‘VILLIV’ surpassed 100,000 subscribers just one and a half years after its launch.

Unlike existing construction company websites that mainly focus on sales and product information, VILLIV Magazine delves deeply into the concepts of ‘good homes’ and ‘good living,’ highlighting diverse residential lifestyles from around the world.

VILLIV Magazine, which notifies readers of new content through weekly newsletters, is composed of PEOPLE, featuring stories of people creating living spaces tailored to their lifestyles; SPACE, discussing newly attempted residential forms and spaces; CULTURE, covering new residential and community cultures; FEATUR, sharing new housing issues and trendy accessories and items; and SSGLIFE, which contains various Shinsegae brands leading lifestyles and their philosophies.

In addition to sensuous content through writing and photography, it also includes video content actively utilizing online platforms, earning recognition as a high-quality magazine with diverse composition and high completeness.

VILLIV was launched in 2018 based on the idea that ‘if there are 100 different people, there should be 100 different homes.’ Its philosophy is to ‘design the most faithful and human-centered home for oneself,’ aiming to realize lifestyle-ments beyond apartments.

Up to this year, it has successfully sold 15 projects nationwide, solidifying its position as a premium brand. In particular, it is praised for elevating the quality of residential culture through VILLIV’s unique differentiated design and specialized planning.

A Shinsegae Construction official stated, "We plan to further strengthen our position as a lifestyle leader by successfully proceeding with new sales such as VILLIV located in the heart of Seoul near Chungmuro Station, and the full-scale move-in of the VILLIV Hanam complex starting early next year."

This content was produced with the assistance of AI translation services.