[2020 Asia Construction Awards] Lotte Construction Develops 'Ajiteu 3.0,' Innovation in Residential Spaces

Seoul Mayor's Commendation in the Architecture Sector

A bird's-eye view of Gireum Station Lotte Castle Twin Gold, built by Lotte Construction in Gireum-dong, Seongbuk-gu, Seoul.

[Asia Economy Reporter Donghyun Choi] Lotte Construction, which received the Seoul Mayor's Commendation in the construction sector, completed the Lotte World Tower, the tallest skyscraper in Korea, and is leading domestic and international markets in various fields such as civil engineering, power generation, and chemical plants.

In 1999, Lotte Construction launched 'Lotte Castle,' the first brand apartment in the domestic housing industry, ushering in the era of branded apartments. In 2016, the Lotte Castle brand logo and design were significantly revamped to present a younger and more modern Lotte Castle. Last year, they introduced 'Lotte Castle 3.0,' which newly reflects customers' lifestyles and trends, further enhancing the brand's value. Lotte Construction also launched the high-end residential brand 'Le-EL' last year, striving to realize the highest quality living spaces. Complexes applying Le-EL plan to showcase uniquely specialized designs to provide differentiated value.

This year, Lotte Construction continues to focus on residential innovation. In particular, in August, they developed 'AZIT 3.0,' a residential space concept reflecting lifestyle and consumption culture changes due to the novel coronavirus disease (COVID-19). AZIT is an interior title defining unit household concepts from four aspects: indoor safety, efficient storage, customized products, and interior style. It means a personal AZIT that is comfortable, safe, and offers more value than just a home perfectly suited to the resident's taste.

Lotte Construction's technological prowess is embodied in the mixed-use apartment complex 'Gireum Station Lotte Castle Twin Gold,' redeveloping the Gireum Station area in Gireum-dong, Seongbuk-gu, Seoul. This complex consists of two buildings from basement level 5 to ground level 35, with 395 units sized 59 and 84㎡ (exclusive area), and completed sales in July amid high competition.

This complex is the third mixed-use apartment Lotte Construction has sold after 'Lotte Castle Golden Hills' in 2016 and 'Gireum Lotte Castle Clacia' in 2019, boasting a differentiated exterior by applying a curtain wall look. Inside the units, a floor noise buffer 10mm thicker than that of general apartments is applied to minimize noise and vibration.

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