Fair Trade Commission Chairman Meets Influencers, Urges "Prevention of Unfair Advertising on SNS"

Seongwook Cho Encourages Industry and Influencers' Voluntary Compliance Efforts and Emphasizes Responsibility
"Strict Law Enforcement Will Follow Violations Even After Adaptation Period"
"Comprehensive Revision of E-Commerce Law... Strengthening Regulations According to Platform Operators' Roles and Involvement"

Jongwook Cho, Chairman of the Korea Fair Trade Commission. (Photo by Korea Fair Trade Commission)

[Asia Economy Reporter Moon Chaeseok] On the 24th, the Korea Fair Trade Commission announced that it held a 'Conversation between the Fair Trade Commission Chairman and Influencers to Prevent Unfair Advertising on SNS' together with the Korea Influencer Industry Association, Korea MCN Association, and Korea Internet Advertising Foundation.

The event was organized to allow the industry and influencers to express their commitment to self-compliance regarding unfair advertising issues on SNS and to prevent unfair advertising.

Source=Korea Fair Trade Commission

At the meeting, the industry and influencers introduced the 'Clean Content Campaign' to eradicate unfair advertising and participated in the self-compliance pledge.

The 'Clean Content Campaign' is a self-regulatory activity where influencers transparently, clearly, and honestly disclose their economic interests in their advertising content.

Source=Korea Fair Trade Commission

It is conducted through sharing educational videos and influencers' participation and certification in the Clean Content Campaign.

Chairman Cho emphasized, "It is necessary for influencers to clearly disclose whether they have received economic compensation to provide accurate information to consumers."

He added, "When respecting consumers' rights and voluntarily complying with legal order, the influencer industry can grow more healthily. I hope influencers keep their promises in the campaign and promote it through diverse and creative methods."

Source=Korea Fair Trade Commission

Chairman Cho mentioned that while providing an adaptation period to support voluntary legal compliance, strict law enforcement will be carried out if violations continue after the adaptation period.

He said, "We will completely reform the Electronic Commerce Act to protect consumer rights in online transactions. In particular, we plan to strengthen responsibility regulations according to the actual roles and involvement of platform operators."

Chairman Cho promised to establish communication channels with the industry and influencers to support various activities for spreading a culture of self-compliance.

This content was produced with the assistance of AI translation services.