Morning Glory, Online Sales Up 80% Compared to Last Year

[Asia Economy Reporter Moon Hyewon] Morning Glory announced on the 23rd that its total online sales from March this year to the 15th of this month increased by 80% compared to the same period last year.

According to Morning Glory, sales have risen every month since March, when COVID-19 began to spread, compared to the same period last year, and online sales of educational toys increased by more than 100%.

With longer times spent indoors due to school restrictions and remote work, products that help decorate desks received particular attention. The ‘Tone & Mood’ series, consisting of eight natural-colored notebooks, is popular because it harmonizes well with other products when placed on a desk and provides a unified look when multiple notebooks are used together. The quantity sold online in March and April this year was about 150,000 copies, equivalent to last year’s annual sales volume.

The Bi-um series pen holder and desk organizer, characterized by a clean and simple design, are also gaining attention as ‘dekku’ (desk decoration) items. They are useful for neatly organizing various types of writing instruments, memos, index tapes, and clips on the desk.

Foldable board games such as Baduk, Chess, and Janggi, which are easy to store and carry, were also popular. These magnetic-type products are durable and stable without shaking, allowing long-term use once purchased. The Choco Snack game is a luck-based game where players pick chocolate snacks one by one from a box to select a winner. Various games can also be enjoyed with playing cards featuring Morning Glory’s characters.

Morning Glory is holding a ‘Warehouse Clearance’ event at its official online store MG Store until the 4th of next month. To provide small indoor pleasures to consumers, items such as brick cubes, magic clay, card games, and magnetic whiteboards are offered at a 50% discount. Non-members can also purchase at discounted prices.

Park Sangho, head of Morning Glory’s Online Business Team, said, “Since stationery products are relatively low-priced, online purchases had not been very active until now, but due to the prolonged COVID-19 situation, online purchasing has become active to the extent that consumers buy even a single eraser online.”

This content was produced with the assistance of AI translation services.