Lotte Chilsung Beverage Launches 'DailyC Pomegranate Collagen 500'

[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage announced on the 22nd that it has launched a new product, ‘Daily C Pomegranate Collagen 500,’ which contains collagen and vitamin C.

Daily C Pomegranate Collagen 500 is a product introduced in response to the growing consumer interest in edible collagen for skin care and the continuously expanding inner beauty market. According to the Korea Health Functional Food Association, the domestic inner beauty market grew approximately tenfold from 50 billion KRW in 2011 to 500 billion KRW in 2019. Noting the release of various forms of inner beauty products such as jelly and powder, Lotte Chilsung Beverage launched this RTD (Ready-To-Drink) collagen beverage to popularize edible collagen.

Pomegranate Collagen 500 is a collagen drink product targeted at young women in their 20s and 30s who are highly interested in skin beauty. It contains 500 mg of fish collagen and 100 mg of vitamin C, which corresponds to 100% of the daily recommended intake, in a sweet and tangy pomegranate juice base. The addition of carbonation allows consumers to enjoy both a refreshing taste and a crisp sensation.

Along with the launch of Pomegranate Collagen, Lotte Chilsung Beverage renewed ‘Daily C Lemon Vita 1000.’ This renewal, under the concept of ‘sparkling transparent vitamin,’ added carbonation and improved the taste and design. Daily C Lemon Vita 1000 contains refreshing lemon juice and 1000 mg of vitamin C, equivalent to the amount found in 32 lemons, allowing consumers to conveniently and deliciously intake ten times the daily recommended amount of vitamin C in one bottle.

This content was produced with the assistance of AI translation services.