'Chukangseu also Untact'... Lotte Hotel·L7, Live Broadcast Sales Today

Starting from 8 PM on the 21st

[Asia Economy Reporter Cha Min-young] Amid the trend of contactless distribution due to the impact of the novel coronavirus infection (COVID-19), hotel products that allow customers to enjoy Chukangseu (a portmanteau of Chuseok and vacation) are being introduced.

On the 21st at 8 p.m., Lotte Hotel announced that it will sell its autumn room package ‘Autumn On’ through live commerce for one hour on its official Instagram channel. Live commerce is a new type of distribution channel that sells products through real-time video and chat, enabling two-way communication with customers.

This live broadcast will take place in a room at Lotte Hotel Seoul Executive Tower, where a professional show host will introduce hotel usage points. A program sharing tips for enjoying a hotel staycation or home staycation with live participants is also prepared. Quiz time prizes include Executive Tower accommodation vouchers and La Seine meal vouchers.

The target package is a ‘room only’ product available for accommodation at five Lotte Hotel branches (Seoul, World, Ulsan, Jeju, Busan), seven Lotte City Hotel branches (Mapo, Gimpo Airport, Jeju, Daejeon, Guro, Myeongdong, Ulsan), and three L7 Hotel branches (Myeongdong, Hongdae, Gangnam) until November 30.

Some hotels offer additional benefits. At Lotte Hotel Seoul, customers can use the ‘Signature Box’ from ‘Delica Hans,’ which includes bread, one scone, and one coffee, via drive-thru, with prices starting from 140,000 KRW. Lotte Hotel World offers two Angel-in-us Americano exchange tickets and two admission tickets to choose from Lotte World Adventure, Seoul Sky Observatory, or Lotte World Mall Aquarium, starting from 180,000 KRW. L7 Hotel extends stay times to allow guests to fully enjoy ‘Chukangseu,’ with stays up to 30 hours from 3 p.m. to 9 p.m. the next day, starting at 64,000 KRW. Taxes and service charges are separate.

A Lotte Hotel official said, “As domestic customers who cannot travel abroad focus their travel demand on hotels and the usage rate of the millennial generation increases, we have started live commerce sales as part of a strategy to diversify sales channels. We plan to provide a convenient and contactless shopping environment while communicating with customers in real time.”

This content was produced with the assistance of AI translation services.