Hyundai Motor Group Holds Online Launch Ceremony for 'New Middle-Aged Management Innovation Project 5 Weeks'

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group is promoting intergenerational cooperation and proposing a new direction for job creation models through a collaboration project between the 5060 generation and social enterprises.

On the 17th, Hyundai Motor Group announced that it held an online launch ceremony for the new program ‘5 Weeks,’ launched to provide collaboration opportunities to participants who completed the training of the mid-career project ‘Good Job 5060.’ Following today’s launch ceremony, ‘5 Weeks’ officially begins its activities. It is an employment competency enhancement program where the mid-career generation collaborates with social enterprises for five weeks to solve business issues, officially launched for the first time this year.

The ‘mid-career generation’ referred to in the ‘5 Weeks’ program denotes the 5060 generation, which accounts for one-quarter of the total population and one-third of the working-age population. A total of 34 mid-career participants are involved in the first cohort of ‘5 Weeks.’ They were matched into 16 social enterprises and social venture teams based on their respective competencies and will carry out project-based tasks requested by the companies, such as management, sales, and public relations, over five weeks.

Unlike a simple internship, by proposing solutions to challenges needed by social enterprises, the program provides mid-career participants with opportunities to gain experience in social enterprises before reemployment and helps participating companies form a favorable perception of the 5060 generation, which is highly meaningful. For example, the prospective social enterprise ‘Audioguy,’ participating in this project, requested business tasks such as analyzing financial situation issues and conducting crowdfunding to establish company scale after its corporate conversion last year. Suitable participants were found, and three mid-career professionals, including Oh Yoon-kwan (age 57), who has over 20 years of professional experience in the financial sector, formed a team of financial experts to participate in the project.

Meanwhile, a notable feature is that the 34 participants have completed the training of ‘Good Job 5060,’ a mid-career job creation project conducted by Hyundai Motor Group, and belong to the experienced 5060 generation.

‘Good Job 5060’ is a project where four institutions?corporate (Hyundai Motor Group), government (Ministry of Employment and Labor), public institution (Seoul 50 Plus Foundation), and social enterprise (Sangsang Woori)?collaborate to provide programs such as mentoring and employment seminars for reemployment and arrange professional employment consultants to assist mid-career job seekers.

A Hyundai Motor Group official stated, “The newly expanded project ‘5 Weeks’ under Good Job 5060 is a verified program with high participant satisfaction, as 43 mid-career individuals contributed to solving 16 urgent tasks of social enterprises during last year’s pilot operation.” He added, “We hope this will be a great opportunity to solve mid-career job issues, enhance mutual understanding between generations, and simultaneously suggest the direction of future cooperation models.”

This content was produced with the assistance of AI translation services.