Hera Launches Age Away Collagenic Line

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera is launching a new anti-aging line, 'Hera Age Away Collagenic,' which provides nutrition and elasticity to the skin.

Hera Age Away has been a representative anti-aging line of the brand, loved consistently since its launch in 2003. It has introduced wrinkle-improving functional products based on cell science research by Amorepacific's Technology Research Institute and the skin-activating ingredients discovered through this research.

The newly launched line proposes an evolved solution by adding key nutritional ingredients for the skin to the skin-activating ingredient (ERP) discovered through cell science research.

The line is offered in five types: water, emulsion, serum, cream, and eye cream. It contains active ingredients that effectively protect collagen and hyaluronic acid, skin components that decrease with aging.

The container design emphasizes luxury using rose gold and beige tones. The serum and cream products are eco-friendly as their refills can be purchased separately and replaced.

This line is available at Hera stores in department stores and duty-free shops nationwide, online at Amorepacific Mall, the online Hera store, and through Amore counselors.

This content was produced with the assistance of AI translation services.