Shinsegae Department Store Joins Customers to Help Flood Victims

On the 16th, Yoon Hyung-won, Head of Sales Strategy Team at Shinsegae Department Store (left), and Jung Seo-yoon, Head of Hope Bridge Relief Fundraising Headquarters (right), are posing for a commemorative photo after the donation ceremony. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store has donated 24 million won to the Hope Bridge Korea Disaster Relief Association to support flood victims affected by heavy rains.

The donated funds were raised through a "Flood Victim Donation Event" held for about three weeks starting August 14, where customers who donated 10,000 won received local specialty products as a token of appreciation. This event was well received as customers could both receive specialty products and make donations.

Additionally, to help farming and fishing villages hit by decreased domestic sales and exports, purchased "Omiberry beverages" and "Gim" (seaweed) will be delivered to vulnerable groups through the Green Umbrella Children's Foundation Hansarang Village.

Meanwhile, the donation ceremony to the Hope Bridge Korea Disaster Relief Association held on the 16th was attended by Shinsegae Department Store’s Customer Planning Team Leader Hyungwon Yoon and Disaster Relief Fundraising Headquarters Director Seoyoon Jung from the Korea Disaster Relief Association.

A Shinsegae Department Store official said, "This customer participation donation event is especially meaningful because it was organized through direct customer involvement," adding, "We hope it brings some comfort and help to the flood victims struggling due to the heavy rains."

This content was produced with the assistance of AI translation services.