KOTRA to Host 'Global Partnering Sweden' Seminar Until the 18th

[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 16th that it will hold 'Global Partnering (GP) Sweden' together with Busan Technopark until the 18th.

GP is a project in which KOTRA discovers and supports overseas cooperation demands so that our small and medium-sized enterprises can enter the global value chain. The first-ever 'GP Sweden' this year was prepared for Korean companies aiming to penetrate the Swedish market, a manufacturing powerhouse in Northern Europe, with 72 domestic parts companies participating to pioneer the Swedish market.

On the 10th, the 'Post-COVID Northern Europe Automotive Market Outlook and Global Sourcing Strategy Briefing' was held. Matthias Berryman, representative of the Swedish Automotive Industry Association, who spoke as a presenter, introduced the megatrends of the Northern European automotive industry and future changes in the supply chain.

Participating domestic parts companies also conduct online consultations with Swedish global companies. KOTRA discovered cooperation demands from local first- and second-tier suppliers and distribution companies, including Volvo and SKF.

KOTRA emphasized that Korean companies need to explore various entry methods beyond simple parts supply, such as joint research and development and after-sales service (A/S) market entry. Since Swedish automaker Volvo announced plans to focus on electric vehicle production to reduce carbon emissions, Korean companies can also aim to enter the electric vehicle value chain.

Kim Sangmuk, head of KOTRA's Innovation Growth Headquarters, said, "In the post-COVID era, building strategic networks with global companies has become even more important," adding, "We will continue to discover more cooperation demands from global companies through GP Sweden and create opportunities for our companies."

A KOTRA official is conducting an online seminar titled "Post-Corona Nordic Automotive Market Outlook and Global Sourcing Strategy" on the 10th at the KOTRA headquarters Cyber Trade Consultation Center in Yeomgok-dong, Seoul. Photo by KOTRA

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