Sharp Increase in Inquiries About Massage Chairs as Chuseok Gifts

[Asia Economy Reporter Kim Cheol-hyun] As the prolonged COVID-19 pandemic is expected to make this Chuseok a 'contactless Chuseok' where people refrain from visiting their hometowns, more consumers are choosing to gift massage chairs as a way to wish for health instead of traveling home.

Bodyfriend (CEO Park Sang-hyun) announced on the 16th that inquiries and visits to Bodyfriend's directly operated showrooms for gifts have surged about two weeks before Chuseok. A Bodyfriend representative explained, "Due to social distancing this year, customers who want to send massage chairs as gifts to care for health instead of visiting their hometowns have increased showroom visits and inquiries by more than 20% compared to the same period last year before Chuseok."

The best-selling models are 'Pharaoh II', 'Pharaoh II Black Edition', 'Phantom Medical', and 'Elizabeth Plus'. The Pharaoh II features the 'XD Massage Module,' which adjusts the protrusion level of the back massage balls by area to provide multidimensional massages tailored to different body types. The 'Phantom Medical,' which has received medical device certification, is also popular. The 'Elizabeth Plus' is attracting attention as the most affordable model equipped with brain massage.

A Bodyfriend representative stated, "With the prolonged COVID-19 pandemic, interest in health has increased more than ever, leading to a surge in customers seeking massage chairs as Chuseok gifts," adding, "We are doing our best to ensure safety by implementing a visit reservation system and thorough disinfection so that customers visiting directly operated showrooms can experience products and receive customized consultations more safely."

This content was produced with the assistance of AI translation services.