Morning Glory and Techville Education Sign MOU for Same-Day Delivery System in Public Education Market

Heo Sang-il, CEO of Morning Glory (right), and Lee Hyung-se, CEO of Techville Education (left), are taking a commemorative photo after signing a business agreement on the 9th. Photo by Morning Glory

[Asia Economy Reporter Moon Hyewon] Morning Glory announced on the 16th that it signed a Memorandum of Understanding (MOU) for public education market business cooperation with Techville Education's education specialized shopping mall, Teacher Mall, on the 9th.

Through the agreement, the two companies plan to establish a same-day delivery system based on Morning Glory's regional sales bases such as sales offices and agencies. This year, as a pilot, they will build a system that allows products purchased in the morning to be received on the same day in some areas of Seoul and Gyeonggi Province. They plan to expand this nationwide by the first half of next year. Through this, not only Teacher Mall products but also various Morning Glory stationery items will be available for same-day delivery.

Morning Glory holds exclusive offline sales rights for Teacher Mall's manufactured products and can distribute various teaching aids, including Teacher Mall's customized products, nationwide through 20 sales offices and agencies. This reflects the voices of schools wanting to purchase Teacher Mall products at offline stores in each region nationwide, and they plan to fully utilize Morning Glory's advantage of having a nationwide distribution network. Morning Glory also plans to promote the entry of teaching aid corners in large supermarkets.

Teacher Mall is an education specialized shopping mall with over 600,000 members including teachers and staff, certified by the Ministry of Education, where customized learning aids directly planned by active teachers and various educational supplies can be purchased according to school administrative systems.

Heo Sang-il, CEO of Morning Glory, said, "We plan to leverage Morning Glory's strength of having a nationwide distribution network to establish a same-day delivery system that allows teaching aids to be conveniently received in school classrooms," and added, "The two companies have formed a strategic partnership to provide services tailored to the needs of the public education market, and we hope to contribute to sales expansion through synergy effects."

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