LANXESS Holds Online Technology Exhibition for Asian Customers

[Asia Economy Reporter Hwang Yoon-joo] LANXESS will hold an online technology exhibition, 'Virtual Day,' for three days from September 15 to 17.

Amid concerns over the spread of the novel coronavirus (COVID-19), with offline seminars and events being restricted, LANXESS has prepared online seminars and a virtual exhibition hall, actively engaging in online marketing targeting customers in the Asia region.

The online technology seminars will cover more than 50 topics including ▲New Mobility Solutions ▲Plastics and Additives ▲Construction and Paint Coatings ▲Electrical & Electronics ▲Lubricant Additives, introducing LANXESS's latest materials, technologies, and application cases.

An interactive 3D exhibition hall will also be operated. Visitors can virtually explore booths with 720-degree rotation, experience various products and solutions, and obtain necessary information. A download center providing detailed product information such as brochures will also be available.

At this technology exhibition, LANXESS will showcase a large number of New Mobility Solutions, which have recently become a strategic business focus.

Core materials widely applicable as New Mobility Solutions will be introduced, including the high-performance engineering plastic 'Durethan®,' noted as a key material for eco-friendly vehicles such as electric cars; advanced plastic-metal hybrid (PMH) technology for automotive structural parts; and 'Lewatit®' ion exchange resins used for extracting metal substances in cathode materials for electric vehicle batteries.

Sustainable construction solutions will also be highlighted, such as inorganic pigments, and the eco-friendly polymer flame retardant 'Emerald Innovation™ 3000,' a substitute for hexabromocyclododecane (HBCD) that poses no risk of bioaccumulation, which are key materials for paint and colored concrete.

Details on the virtual exhibition hall and technology seminar schedules can be found on the LANXESS 'Virtual Day' webpage.

Go Je-ung, CEO of LANXESS Korea, said, "We planned the online exhibition as an innovative alternative to create touchpoints with customers and discover new business opportunities," adding, "We expect it to be an opportunity to safely and conveniently showcase LANXESS products and solutions."

This content was produced with the assistance of AI translation services.