Lee Hak-sang, CEO of Kyobo Lifeplanet, Successfully Reappointed

Leading the Strengthening of Competitiveness in the Insurtech and Digital Insurance Market

Lee Hak-sang, CEO of Kyobo Lifeplanet

[Asia Economy Reporter Oh Hyung-gil] Lee Hak-sang, CEO of Kyobo Lifeplanet Life Insurance, has been reappointed.

Kyobo Life held an extraordinary general meeting of shareholders and a board meeting on the 15th and decided to reappoint CEO Lee. The term is two years, until September 2022.

CEO Lee has contributed to pioneering the domestic internet insurance market while serving as the head of the Kyobo Life establishment task force and the inaugural CEO. He led the insurtech trend in the life insurance industry by introducing Korea's first coverage analysis service, Barun Coverage Service, and mobile insurance. He was also highly recognized for actively leading regulatory improvement efforts by financial authorities to revitalize internet insurance, contributing to the expansion of the digital insurance market.

Kyobo Life recorded a 79.55% retention rate for the 25th contract in the first half of the year and was the first in the financial sector to introduce an open authentication service.

CEO Lee graduated from the University of Maryland and the University of Connecticut graduate schools in the United States, gained experience working at local insurance companies as an insurance expert, and joined Kyobo Life in 2001, serving as head of product marketing and executive in charge of the e-business project promotion team.

CEO Lee stated, "Since our launch in 2013, as a result of various attempts and challenges, we have laid the foundation for growth and gained customer trust. We will take the lead in expanding insurtech and strengthening competitiveness in the digital insurance market, and become an insurance company that leads the paradigm of insurance based on innovation and creativity."

This content was produced with the assistance of AI translation services.