Ministry of Agriculture, Food and Rural Affairs Selects 'Bissell' as This Month's A-Venture Star

[Sejong=Asia Economy Reporter Kim Hyunjung] The Ministry of Agriculture, Food and Rural Affairs announced on the 15th that it has selected Vissel Co., Ltd., which develops and sells functional hair care products using agricultural products, as this month's A-Venture. A-Ventures are excellent venture and startup companies selected monthly by the Ministry of Agriculture, Food and Rural Affairs to promote the venture and startup boom in the agri-food sector.

Vissel developed the 'Keratin Water Hair Pack' using natural material extraction technology and its own know-how, successfully commercializing it in a short period. By efficiently applying agricultural products not just for simple processing but in the beauty (hair care) field, it increased the added value of agriculture. It showed rapid growth, surpassing 600 million KRW in sales within one year of establishment, which is why it was selected as the A-Venture for September. As of last year, about 40% of the raw materials purchased for product production were agricultural products from the Gyeongbuk region.

Instead of entering large retail stores in the fiercely competitive hair care product market, Vissel chose a strategy focused on selling primarily to hair salon operators. Hairdressers explain and let customers try the products during hair treatments, leading to purchases by customers who experienced the effects, generating word of mouth. Currently, it is receiving positive responses mainly from well-known hair salons (franchises), and stable growth is expected.

This content was produced with the assistance of AI translation services.