Korea Amway Launches 'Artistry Studio Shanghai Edition'

[Asia Economy Reporter Yujin Cho] Amway's global premium beauty brand Artistry is launching a color cosmetics brand targeting the 2030 generation called 'Artistry Studio Shanghai Edition.'

Artistry Studio, launched in 2018 targeting the millennial generation by Artistry, which has strengths in the skincare field, develops products based on major world cities as concepts. Following the 2018 New York and 2019 Paris and Bangkok editions, Shanghai has been selected as this year's city.

The Artistry Studio Shanghai Edition consists of a total of six products featuring the bold red color representing Shanghai as the main motif. Along with the primer, brush pen eyeliner, matte lip color, and eye-cheek trio launching this month, hand cream and rollerball perfume will be additionally introduced in October.

A distinctive feature is the collaboration with local artist Kui Meng, which gave the packaging design a unique identity of the city.

The 'Two-in-One Perfect Primer,' which covers noticeable pores and enhances makeup durability, contains pomegranate extract, a plant-based ingredient from Amway's health supplement brand Nutrilite. The 'Light Up Silk Matte Lip Color' vividly highlights the lips with various shades of red. Users can also experience a unique feel through the built-in LED light and mirror in the product.

Its excellent practicality is also noteworthy. The 'Soft Silk Eye-Cheek Pop Trio' consists of two colors of eyeshadow and blush, and offers two options for color combinations, allowing various combinations and styling with a single product. The 'Liquid Pen Pop Eyeliner' features a soft brush pen type brush that enables clean and smudge-free application from delicate lines to bold lines, creating diverse eye looks.

The rollerball perfume and hand cream products launching in October come in three different scents each and are easy to carry.

Shin Eunja, Executive Director and Chief Marketing Officer of Amway Korea, said, “The Artistry Studio Shanghai Edition, which captures the energy of a captivating city in red and expresses it with bold colors, combines excellent product durability and practicality, making it likely to be loved by the millennial generation.”

More detailed information and inquiries about the Artistry Studio Shanghai Edition can be found on the Amway Korea website, Artistry’s official Instagram, or through the customer center. Prices range from 21,000 KRW to 33,000 KRW.

This content was produced with the assistance of AI translation services.