CEO Lee Jeongheon: "In 10 Years, Boundaries Between Daily Life and Virtual World Will Blur"

"I think the boundary between daily life and the virtual world will be completely blurred."

On the 14th, Lee Jung-heon, CEO of Nexon Korea, made this prediction about the future of the internet industry 10 to 20 years from now in an interview commemorating the 20th anniversary of the Korea Internet Corporations Association (KICA).

He said, "I spend a lot of time these days contemplating the changes in the internet industry over the next 10 to 20 years," adding, "Personally, I try to gain many insights from movies," citing the work Ready Player One as an example.

CEO Lee stated, "In that movie, I see the future of the internet and gaming, where the internet and games are not accessed through limited devices, but rather become much more diverse and closely integrated into our daily lives."

He pointed to 'networking between people' as the competitive strength of Nexon's IP (intellectual property).

He explained, "The character 'in' (人) in the word 'internet' seems to mean 'person.' Previously, games were enjoyed alone, but with the advent of the internet era, online games allow you to feel the soul of people sharing the same time."

He continued, "Recently, many IP-based games have been released by Nexon, and rather than sharing old-fashioned graphics or gameplay, we emphasize communication aspects?how to network and interact with people who used to enjoy games together. I think that going forward, at least game company IPs will be oriented toward people," he added.

Furthermore, CEO Lee said, "I once heard that the business of credit cards is a 'momentary business,' meaning the moment you decide which card to present. Games, however, are a 'business of time.' It's a battle over how fun and valuable you can make your time. Our goal is to create games that allow people to spend their time more meaningfully compared to any other content 10 or 20 years from now."

This content was produced with the assistance of AI translation services.