Korea Startup Promotion Agency Signs Business Agreement with Naver Happybean

Online Sales Promotion of Excellent Products by One-Person Creative Enterprises Starts from the 18th

Kim Kwang-hyun, Director of Changjinwon (left), and Choi In-hyuk, CEO of Happy Bean, are signing a business agreement.

[Asia Economy Reporter Kim Cheol-hyun] The Korea Institute of Startup & Entrepreneurship Development (President Kim Kwang-hyun, hereinafter Kised) announced on the 14th that it has signed a business agreement with the Happybean Foundation (CEO Choi In-hyuk) to support online sales channels for one-person creative enterprises and startup companies, and will jointly support online sales channels for excellent products from one-person creative enterprises.

The signing ceremony was held through an online non-face-to-face remote video conference using 'Startup Link,' developed by Kised, in accordance with social distancing measures due to the novel coronavirus disease (COVID-19).

Both organizations plan to support one-person creative enterprises that have excellent product capabilities but face difficulties in gaining recognition and building brand image by providing education on entering Naver Smart Store, mentoring on product detail pages and marketing, and offering opportunities to participate in the 'Sympathy Store Exhibition.'

The Naver Happybean Sympathy Store Exhibition is conducted in two phases, and purchasing products from participating companies during the exhibition provides various benefits such as Naver Pay points. President Kim Kwang-hyun of Kised said, "We hope that mutual cooperation and support through this agreement will be a good opportunity for one-person creative enterprises struggling due to COVID-19 to develop sales channels and grow," adding, "We will strive to create a win-win opportunity for both Naver Shopping, which is showing high growth in the online sales sector, and one-person creative enterprises."

This content was produced with the assistance of AI translation services.