K Car Launches New 'Soljik Car Campaign' Advertisement with Jung Woo-sung

Emphasizing Direct Management System from Used Car Purchase to Inspection, Sales, and Responsibility

K Car, Actor Jung Woo-sung Launches New 'Honest Car Campaign' Advertisement (Photo by K Car)

[Asia Economy Reporter Kim Ji-hee] K Car, a direct-operated used car company, announced on the 14th that it has released a new TV commercial featuring brand model Jung Woo-sung.

This video is the second installment of this year's K Car advertising campaign theme, the "Honest Car Campaign," produced under the slogan "Quality and Price, Because It's Honest Car! Direct-Operated Used Cars."

In the video, Jung Woo-sung introduces the advantages of direct-operated used cars by saying, "Honestly, having more used car listings is not always better." It emphasizes that direct-operated used cars are honest in both quality and price, concluding with the message "K Car is Honest Car." The video delivers a strong impression through vivid color contrasts and typography.

Through this campaign, K Car highlighted its direct-operated system, which manages everything from purchasing, inspection, sales, to responsibility. Following the previous campaign, it presented the brand slogan "K Car is Honest Car," expressing the letter K (for K Car) with repetitive laughter sounds and subtitles representing the brand name.

The new commercial can be viewed on major terrestrial channels, cable TV, YouTube, and various other platforms.

To celebrate the launch of the new advertisement, K Car is also holding a consumer participation event. Customers who watch the commercial on K Car's official YouTube and Facebook pages and answer a quiz will be entered into a draw to win Americano coupons, with a total of 100 winners.

Jung In-guk, CEO of K Car, said, "This commercial aims to convey K Car's unique direct-operated system and direct-operated used cars with a simple and clear message, covering everything from purchasing, inspection, sales, to responsibility," adding, "We will continue to emphasize trustworthy direct-operated used cars and K Car services to enhance brand awareness and loyalty."

This content was produced with the assistance of AI translation services.